Greg Sterling

Greg Sterling

Aug
04
Local Search: Can ChatGPT Close the Gap with Google?

Local Search: Can ChatGPT Close the Gap with Google?

A closer look at local search attitudes and behaviors from our June 2025 consumer study.
9 min read
Jul
24
Google Web Guide, AI Search Growth, Agency Threat, AI Boasting Backfires

Google Web Guide, AI Search Growth, Agency Threat, AI Boasting Backfires

Dialog: Exchange Number 30
6 min read
Jul
04
ChatGPT & Google, SMB Outperformers, News Search, AI HR 'Outsourcing'

ChatGPT & Google, SMB Outperformers, News Search, AI HR 'Outsourcing'

Dialog: Exchange Number 29
6 min read
Jun
16
Data: How Consumer AI Usage Is Evolving

Data: How Consumer AI Usage Is Evolving

Our last consumer survey was in November. See what has changed and what hasn't.
1 min read
Jun
03
Samsung + Perplexity, SMB Adoption Flat, Claude Prompt, Tricky Messaging, AI for Local

Samsung + Perplexity, SMB Adoption Flat, Claude Prompt, Tricky Messaging, AI for Local

Dialog: Exchange Number 28
6 min read
May
14
OpenAI Mo, Klarna U-Turn, Fair Use Clarified, AI Social Penalty

OpenAI Mo, Klarna U-Turn, Fair Use Clarified, AI Social Penalty

Dialog: Exchange Number 26
6 min read
May
01
Fair Use Test, ChatGPT Shopping Serious, Agents and Ads, Patch AI

Fair Use Test, ChatGPT Shopping Serious, Agents and Ads, Patch AI

Dialog: Exchange Number 25
7 min read
Apr
23
ChatGPT 800M, AI Haters, Life Coach, AI Hiring Blockade

ChatGPT 800M, AI Haters, Life Coach, AI Hiring Blockade

Dialog: Exchange Number 24
5 min read
Apr
16
Google vs. ChatGPT: Are People Really Switching or What?

Google vs. ChatGPT: Are People Really Switching or What?

How can we reconcile search volume growth with survey data that clearly shows consumer behavior is changing?
11 min read
Apr
14
Search vs. AI: Where Are We?

Search vs. AI: Where Are We?

The recording and slides from our most recent group call on search & AI adoption.
1 min read
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