Local Dialog, LLC
Research and insights on how AI is changing the local market.

Latest Content

Jun
21
Build, Buy or AI?

Build, Buy or AI?

Will AI put the squeeze on SaaS revenue growth?
5 min read
Jun
18
Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels

Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels

Bill Wallace is an early ChatGPT adopter. He uses it to create marketing content, generate employee procedures manuals and sees many more use cases to improve efficiency and productivity across his businesses.
2 min read
Jun
07
Vertical Analysis: Business & Professional, Healthcare, Legal Services

Vertical Analysis: Business & Professional, Healthcare, Legal Services

A closer look at survey data from our respondents in the Business & Professional Services, Healthcare, Legal industries.
1 min read
May
17
Google Workspace: SaaS Disruptor?

Google Workspace: SaaS Disruptor?

We got a glimpse of where Google might try to take Workspace with Gemini. Hint: SMB SaaS expansion.
4 min read
May
16
SaaS Buyer Journey: Sales, Service & Support

SaaS Buyer Journey: Sales, Service & Support

An in-depth analysis of SaaS spending, software buying criteria, and attitudes toward sales, onboarding and support.
1 min read
Apr
26
SMBs Need Marketing Help, Is AI the Answer?

SMBs Need Marketing Help, Is AI the Answer?

Business owners struggle with marketing but most don't use agencies or consultants for help. Will AI fill the gap?
7 min read
Apr
15
Vertical Analysis: Construction, Home Services &  Real Estate

Vertical Analysis: Construction, Home Services & Real Estate

A closer look at survey data from our respondents in the Construction, Home Services & Real Estate industries.
1 min read
Apr
05
Local Business Interview: Jonathan Luster, President Second Home Care

Local Business Interview: Jonathan Luster, President Second Home Care

Jon Luster is a sophisticated local business operator who relies heavily on SaaS tools, selectively uses digital marketing, largely ignores reviews and is ambivalent about AI.
5 min read
Mar
29
SMB Interviews: 100% Awareness, Excitement about AI

SMB Interviews: 100% Awareness, Excitement about AI

The small business world has probably never embraced a new technology as quickly or enthusiastically as they have with AI.
8 min read
Mar
20
Local Business Interview: Alex Hagan, CEO DriveSavers

Local Business Interview: Alex Hagan, CEO DriveSavers

Alex Hagan runs DriveSavers, a company based in Northern California with 70+ employees. Founded in 1985, it's one of the more digitally sophisticated local businesses we've encountered so far.
2 min read