Data: How Consumer AI Usage Is Evolving
Our last consumer survey was in November. See what has changed and what hasn't.
We recently completed our first consumer survey of 2025 and presented the topline results on a member call last week. Below are some of the key findings, a link to download the presentation and the call recording providing additional context.
In the next couple of weeks we'll be doing more drill downs on the data: iOS vs. Android, heavy AI users, a focus on local-specific findings and a deeper comparison of these data with those from our November survey. There are definitely surprises here and some insights that start to tell a very interesting story about how people are using AI and search – in both competing and complementary ways.
