Greg Sterling

Greg Sterling

Jul
22
Does AI-Powered Search Truly Threaten Fortress Google?

Does AI-Powered Search Truly Threaten Fortress Google?

The data are mixed on whether the Google search monopoly is at risk.
8 min read
Jul
18
New Local Business Interview & Analysis Content

New Local Business Interview & Analysis Content

A new local business interview with photographer Bruce Plotkin and a sneak peak of agency survey results, as well as some ICYMI articles.
2 min read
Jul
01
AI Adoption: Where Does It Stand?

AI Adoption: Where Does It Stand?

A look at what the data say about enterprises, small businesses and agencies.
8 min read
Jun
26
New Analysis, Local Biz Interview & Vertical Slides

New Analysis, Local Biz Interview & Vertical Slides

We recently published a range of new content pieces with more coming this week.
2 min read
Jun
18
Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels

Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels

Bill Wallace is an early ChatGPT adopter. He uses it to create marketing content, generate employee procedures manuals and sees many more use cases to improve efficiency and productivity across his businesses.
2 min read
Jun
07
Vertical Analysis: Business & Professional, Healthcare, Legal Services

Vertical Analysis: Business & Professional, Healthcare, Legal Services

A closer look at survey data from our respondents in the Business & Professional Services, Healthcare, Legal industries.
1 min read
May
17
Google Workspace: SaaS Disruptor?

Google Workspace: SaaS Disruptor?

We got a glimpse of where Google might try to take Workspace with Gemini. Hint: SMB SaaS expansion.
4 min read
May
16
SaaS Buyer Journey: Sales, Service & Support

SaaS Buyer Journey: Sales, Service & Support

An in-depth analysis of SaaS spending, software buying criteria, and attitudes toward sales, onboarding and support.
1 min read
Apr
26
SMBs Need Marketing Help, Is AI the Answer?

SMBs Need Marketing Help, Is AI the Answer?

Business owners struggle with marketing but most don't use agencies or consultants for help. Will AI fill the gap?
7 min read
Apr
15
Vertical Analysis: Construction, Home Services &  Real Estate

Vertical Analysis: Construction, Home Services & Real Estate

A closer look at survey data from our respondents in the Construction, Home Services & Real Estate industries.
1 min read